Many big box users have developed branding elements that range from logo schemes and signage to building appearance and architectural elements. Many municipalities also seek to have new development reflect either existing community character or desired character components that have been developed through the planning process.
The examples below show how one big box user, Wal-Mart, has adapted to the desires of local communities to reflect unique character elements. The Wal-Mart in Grand Blanc Township, Michigan has an urban component, even though it is located in a suburban setting. The overall development, Heritage Park, includes walking trails, a park, and natural features. The plans were approved through a Planned Unit Development (PUD) process.
The Wal-Mart in Waynesville, NC reflects the rustic character of Waynesville, which is small town nestled in a valley surrounded by views of the Great Smoky Mountains National Park and the Blue Ridge Parkway. The town's Master Plan was developed to protect the unique mountain character and prevent cookie-cutter designs. The final approved design has a brick facade and also includes a stacked stone entryway. The front building facade is articulated to break up the large mass and create depth. The store also features pitched roofs and wood timbers.
One key component for municipalities is to clearly establish community character elements through the Master Plan process. This provides policy direction for the design guidelines and ordinances that should follow and implement the Master Plan strategies.
Birchler Arroyo Associates, Inc. (BA) is a community planning firm based in Lathrup Village, Michigan. BA has assisted municipalities with constructively working with big box users to develop plans and designs that reflect local community character.
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